A Blogger’s Guide to Growing Your Social Media Platforms [Blogger Broadcast]

Having a strong social media content strategy is a critical way of marketing your content as a creator. Building a strong and loyal community of followers over various platforms is no doubt a challenging feat but certainly possible. You just need to be armed with the right tactics to create branding success using social media platforms.

It is important to understand the following:

-          The best times to post on your social media.

-          How to divide and share content over each platform.

-          The importance of scheduling social media posts in advance.

-          How to curate an Instagram theme and strong visual aesthetic for your brand.

-          Photo editing apps to use that make your life easier.

-          How to tag brands and using hashtags effectively.

A Blogger’s Guide to Creating a Media Kit [Blogger Broadcast]

What was once an extra within the blogging community is now a necessity and something you need to focus on to stand out from the crowd.
This post is about highlighting the importance of having a media kit and treating it like a resume. We’re going to talk about how your media kit functions as a portfolio that companies will use to decide if they want to work with you or not. I run through the importance of a media kit, how to create one and some exclusive and essential tips on what to include.

How To: Create Your Publishing Schedule and Pre-Prepare Content [Blogger Broadcast]

 
Posting regularly and consistently is crucial to your success as a blogger. I find that some of the most successful blogs post at least five times a week. This way, it is common knowledge that there will be a new post up and ready for reading at a certain time every weekday. 

The old saying that ‘Content is King’ is extremely accurate when it comes to blogging because when you think about it – these features are the backbone of your business. It is important to persevere and to keep to your posting schedule without fail. To make sure you stay on track, be sure to schedule. So, what happens when you need to get all of this content published regularly but you are experiencing writers' block or struggling to produce quality work? There are three key tactics that I lean on to keep up with the task of writing content.

How to Get More Traffic to Your Blog [Blogger Broadcast]

You have most likely put a lot of time and effort into crafting your blog posts, so it goes without saying that the more eyes on your blog, the better. 

You want as many people as possible to enjoy the content you have created, which is why I have put together my tips for increasing page-views based on personal experience. 

How To: Create 14 Blog Articles in 1 Day – Start to Finish [Blogger Broadcast]

You might be wondering how you can pre-prepare content and schedule months in advance so you’re never behind on a post...

The answer to this is to keep on top of everything and be efficient with your time. I have a few tips and tricks that help me pump out five to seven articles a week and have a minimum of sixty posts ready to go at any given time. When you think about it, there is a lot that goes into blogging: brainstorming ideas, gathering products, taking photos, editing photos, writing posts, publishing and scheduling social media promotion, etc.
The good news is that this is a process that can be streamlined to be much more time efficient, and therefore allow you to achieve more. Try to create multiple posts at once by spending time on each of the steps for a few articles rather than running through that entire process each time you want to put a post live. You can take a day to focus on blogging to create anywhere between one and two weeks’ worth of content by following this process.

Why You Need a Blog Mission Statement + How To Write Yours

The same thing that makes you different from other people on the planet - your unique personality and approach - is the key differentiating factor between your blog and anyone else's. 

Just as you have a set of personal values and morals, your blog should follow suit and have an overarching set of principles and beliefs. As the saying goes "if you don't stand for something, you'll fall for anything" and this is particularly true with hosting a creative platform.

As you will often be approached by brands, fellow creatives, lucrative opportunities and content ideas you must be able to identify whether it is right or wrong accept or reject these offers. It is important to achieve balance and I always ensure that each opportunity I take is in line with personal values and the moral compass of my platform. The easiest way to achieve this is to have a mission statement that anchors your platform and centres your content.

A mission statement is a short and concise sentence or two, which encapsulates what your blog is all about and the key objectives of your platform.  

The Blogger’s Guide to Building Industry Relationships [Blogger Broadcast]

It is fundamentally important to work on building relationships and connections with people in the same industry as you, whether they are colleagues or clients. I have always believed that no matter what kind of career you are in, you must carve out an enjoyable role for yourself and cultivate positive relationships with whomever you encounter. 

Especially in the close-knit industry of blogging, being a genuinely nice person with virtuous intentions will get you far.

You hold the power of your experience in the industry. You decide your fate if you approach the blogging industry with a positive mindset, grateful for all opportunities, or with limiting beliefs, jealousy or cattiness towards others. Think of this not only the way you handle a career in blogging but how you approach life in general. It is my personal recommendation to not get sucked into gossip or negative energy that others can sometimes bring to the scene. You have already won if you approach all situations with a sense of thankfulness in your position and positivity towards your future. Even better, this light energy will transfer to others and the flow of effects will be a harmonious industry of bloggers helping each other. I feel we have come such a long way in this regard already and my heart is so full with how many women I see helping other women. This is the type of helpful community we need to continue to cultivate to help each other succeed.

The fundamentals start with treating your colleagues and clients with kindness and respect. Let me explain further. 

The Blogger’s Guide to Cameras, Lenses, Tripods and other Equipment [Blogger Broadcast]

When transitioning between being a hobby blogger to a professional blogger, it can be difficult to decide on what kind of equipment you will need. 

This post discusses all the camera gear necessary for a professional-level blogger and evaluates which items are the best investments during this critical time. 

Welcome to the first installment of 'Blogger Broadcast' and I'm so excited for more to come!

Blogger Broadcast is a blog series dedicated to helping build and grow your blog, YouTube channel and social media influence. Each instalment of this series will bring a new topic, dishing the dirt on everything you have always wanted to know about becoming a successful social media influencer and addressing pain points aspiring bloggers may be experiencing. 

This series is based on my book ‘A 3 Step Guide to Turn Your Blog into a Career’ where each chapter addresses a small yet critical portion about being a blogger and when combined puts together a full picture of the industry as well as a clear path to follow for success. The included resource pack allows you to work through activities that equip you with the skills required to prepare you for your career.

You can visit Pro Blogger Career HERE, join the FB Community HERE or purchase the book HERE.